Public Relations Cover Letter Tips From Hiring

Public Relations Cover Letter Sample 1:

I am writing in response to your advertisement for the open Public Relation position. Given my experience and interest in this field along with my track record, I believe I can be a valuable addition to your team.

My expertise encompasses different aspects of strategic communications. Over the years, I have earned an enviable reputation of successfully projecting every product assigned to me. Thanks to my keen observation and analysis skills, I possess an ability to conceptualize promotional content in a manner that hits all the right chords with the consumer. Growing audience and contributing to the company’s bottom line is what drives me to devise result-oriented communication plans and it is with some pride that I say I have had a successful and rewarding public relation career so far.

In addition to handling all aspects of planned publicity campaigns in my current role of Public Relation Officer at XYZ firm, I am responsible for:

  • Planning publicity strategies and campaigns
  • Producing presentations and overseeing production of press releases
  • Speaking publicly at press conferences and interviews
  • Organizing promotional events
  • Analysing media coverage
  • Overseeing production of in-house journals, publicity brochures, news articles, promotional videos

Besides my experience and expertise in this field, I bring the following skills to the Public Relation position at your firm:

  • Excellent communication skills, both in writing and orally
  • Strong IT skills
  • Excellent interpersonal skills
  • Awareness of different media agendas
  • Creativity
  • Initiative
  • Strong presentation skills

I request you to go through my resume, attached with my application, which lists all information related to my work experience, job duties, professional achievements, and education. I look forward to hearing your decision and sincerely hope you will provide me with an opportunity of a one-to-one interview.

Public Relations Cover Letter Sample 2:

I came across a job posting for the position within your Public Relations department of your organization and wish to apply.

On successfully obtaining a Post- Graduate Degree in Communications from GHI University, I chose to pursue a job as a Public Relations Officer at ABC Company where I could make the most use of my qualifications. I was part of a team that was in charge of scanning for public opinion and devising appropriate communication strategies for the Company.

Five years later, I took up the position of PR Team lead at DEF, and have been working here up to now. In my career spanning 12 years, I have helped work on over 100 public relations projects that cover media releases, Corporate Social Responsibility campaigns, marketing announcements, media analysis and social media campaigns.

Strong creativity skills and the ability to grasp customers’ needs and expectations have helped me launch several successful campaigns, including the ones on the social medial channels. I have also been a recipient of multiple awards during my tenure in Public Relations, the most important being the “Employee of the Year” award.

Throughout my academic life, I had been an active participant in college events and this quality of being pro- active, adaptable and self- motivated has continued to manifest in my work as well. Being creative, a team-player and the ability to think on my feet has enabled me to successfully execute my projects within deadlines and budget stipulations.

I have attached my resume for your perusal. Should you require any details and would like to take this forward, do not hesitate to get in touch with me. I look forward to your response and an opportunity to discuss my candidature further.

Public Relations Cover Letter Sample 3:

I am writing to you with reference to the Public Relations Officer job posting within your organization. I would like to offer my candidacy for this position.

On completing my Undergraduate Degree in Mass Communication from Luther College, I opted to specialize in Public Relations and successfully attained my post- graduate degree in Public Relations from NH University. Thereafter, I worked at Dart Communications which is dedicated to handling PR activities for various companies.

Apart from assisting with media monitoring and designing press releases for each organization, I have led my teams to successfully managing entire PR campaigns for several esteemed brands. I also have other upcoming brands in my portfolio.

My job profile includes planning and executing social media communications, marketing announcements, liaisoning with the media on behalf of the brands I manage and designing PR campaigns for products and services. I have assisted on a few Corporate Social Responsibility campaigns as well. I have learned a lot during my six years in this field and would like to utilize this valuable experience in newer horizons. Delivering quality work that produces results is my top priority and my proven track record bears testimony to my success in this regard.

I have enclosed my resume for your perusal and I look forward to having an opportunity to discuss my candidacy further. Do not hesitate to contact me should you require any additional information or need a clarification on information listed above or in my resume.

Perhaps you're like many of your colleagues in the PR field -- you excel when creating targeted communications for your employers or clients but struggle when it comes to writing about yourself on a resume. To help with this dilemma, PR resume experts offer insights on how to make your resume shine. (For more guidance, see our sample resume for a public relations manager.)

Summarize Your PR Strengths

"Professional summaries are good to include right up front," says Tina Carroll Dugas, senior associate with Bloom, Gross & Associates, a Chicago-based search firm specializing in PR professionals. Dugas likes this section of the resume to include a brief statement about your industry focus and experience emphasis.

"The more focused the resume is, the more it will fit the needs of the employer," adds Vivian VanLier, a resume writer for Advantage Resume and Career Services. VanLier explains that job seekers often make the mistake of using one resume for a variety of positions. They fail to realize that the more focused their resume is toward a specific position, the stronger their candidacy will be.

VanLier recommends following the summary with a list of core competencies or areas of expertise, which enables the reader to quickly gather relevant information about the applicant. Examples of PR skills, which are also important industry keywords, include press kits, account management, editing, presentations, press releases, EPKs (electronic press kits), media relations, public speaking and event coordination. The actual skills you select should reflect your skill level and your target job's requirements.

Emphasize Accomplishments on Your Resume

VanLier frequently sees PR resumes that focus too much on job responsibilities. "It's important for PR candidates -- like all other job candidates -- to understand that prospective employers hire results, not responsibilities," she says.

Karen Shnek Lippman, who oversees PR and corporate communications recruitment for Howard-Sloan-Koller Group, agrees that the inclusion of relevant accomplishments on a PR resume is critical. She states that your resume should answer questions such as: "What did you do for your clients? Did you help achieve goals? Did you win any awards? Did you receive an inordinate amount of 'hits' for your clients?"

Quantify your achievements with percentages, dollar amounts or other key measures wherever possible. "Numbers count," says Lippman. Showing your business savvy and demonstrating that you have a naturally strategic orientation only increases your value and potential to be taken seriously for a job.

Highlight Public Relations Industry Experience 

Lippman advises PR pros with agency experience to name the clients they've represented. "Recruiters need to know what businesses and industries a candidate has worked in -- not just the name of the PR agency," she explains.

"If you have extensive experience working with blogs, I want to see that on your resume," she advises. "Alternatively, if we're looking for an internal communications professional or someone with more consumer marketing in his/her background, I need to see that communicated."

Be Cautious If Using Gimmicks on Your Resume

Should you use PR-related gimmicks, such as formatting your resume as a press release, to get noticed? Dugas says it depends. "Photos and Web sites, for example, can be attention getters -- positively and negatively. Always consider the recipient of the resume and information. If the company targeted is conservative and traditional, keep your delivery the same. If the company is more creative, entrepreneurial or boutique, the added touch could be the key to opening a door."

Select the Appropriate Resume Length

While there is no best resume length that works for all job seekers, the resume should be concise but filled with accomplishments. "Candidates with three, possibly up to five years of professional experience should be able to keep the resume to one page, editing down internships and summer jobs while in school," says Dugas. "Otherwise, the old rule of thumb to keep resumes to only a page no longer applies -- as long as you have real meat on your resume."

Lippman adds, "If you have been working in a career for 10 years plus, I would rather see two pages and really get a sense of what you have accomplished throughout your career, rather than read a one-page piece of paper that tells me nothing."

Create a PR Resume that Represents You

"Consider that your resume is your voice and can speak volumes on your behalf," Dugas concludes. "Keep it clean. Make it easy to follow and accurate. Focus on significant successes."

Lippman adds: "Be yourself. Do not try to pad your resume with experience that is clearly not there. Rather, emphasize effectively the good work and experience that is there. Try to convey who you are as a person and a professional to the best of your abilities."

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