Homework Expo 2013 Promotional Giveaways

  • “It's the first time for us in any B2B exhibition and we have really liked the experience. We are representing brands like Deborah, Milano, Delsey and L'Occitane. We got a very good response and generated lot of connects and contacts. We look forward to participate next year also.”

    • Mukesh Sharma,
    • GM, Corporate Sales, Beauty Concepts Pvt. Ltd.
  • “We manufacture T-shirts, apparels, bags, caps, etc. for various corporates in India. Basically, we are launching the concept of managed merchandise providing end-to-end solution starting with designing, sourcing, storage and deliveries across the country. We are here for the first time. The experience is very good. Lot of people are coming from across the country. Few companies' purchase heads and marketing teams visited. We did register a few orders here.”

  • We have quite few clients for corporate gifts to whom we keep serving with different gifting solutions. This expo has, of course, added quite a few new categories to my knowledge like LifeStraw (drinking water bottles), power-banks and pen drives that can be considered as corporate gifting solutions. Anil Sharma, Sourcing Manager, Indiabuying.com

    • Anil Sharma
    • Sourcing Manager, Indiabuying.com
  • “We have displayed lot of electronics products including power banks, portable speakers, home theatre, LED TVs, surveillance products, etc. We are getting good response for all our products and look forward to be here next year also.”

    • N Yadav,
    • Zebronics India Pvt. Ltd
  • It was a pleasure to introduce Hugo Boss’s corporate gift line at Gifts World Expo. By bringing a new range to India for the first time, we wanted to showcase it to as many people as possible so that they know that the brand is present in the corporate sector. We found this to be the right platform to do so and are happy with the response.

    • Bharat Narula
    • Partner, Gifts Mart
  • We are truly impressed with Gifts World Expo Delhi. This year we decided to participate only at Delhi with 3 exclusive promotions cum distribution of gift products with larger stall area of 15 square meters. Next year, we are planning to increase the product range and get an even larger stall area.

    • Anil Kumar Gupta
    • Managing Director, Sparket Marketing Private Limited
  • “We are the manufacturers of handicrafts, statute, fountains and other gift items. We are getting good response and we thank the organisers for providing such a nice business platform.”

    • Mahesh Agrawal,
    • Art-N-Hub, Jaishree Advertising
  • “We are participating since last 7-8 years and it always feels better than Mumbai. We have got very good response for our soft PVC manufacturing. The response is tremendous in this year expo. We also got handful of orders.”

    • Mina Hansoti,
    • Director, Moral Fiber Pvt. Ltd
  • “We are in to the manufacturing of T-shirts of corporates. It's a nice experience being here. Good people, good public and all business associates are coming here. Probably, we will come next year also to enhance our business through this platform.”

    • Navneet Jain,
    • N Creations
  • “We are here in this Expo for the first time. We make snack bars for which we have got overwhelming response. Our snack bars are made of dry fruits & nuts. These are very tasty & healthy. We like the response and look forward to convert the registered queries.”

    • Varun Gupta,
    • Marketing Manager, Nut-Nut
  • We are happy with the show as it fulfilled our prime objective of acquiring corporate customers for our gifting business. We generated a lot of sales leads and are looking forward to participating next year as well.

    • Sandeep Kotecha
    • Director, The Kettlery (CPK Food & Beverages Pvt. Ltd.)
  • “We are excited to see quality visitors. We recorded extremely rich footfall as customers kept dropping in at our stall. We hope to generate a lot of businesses from this platform.”

    • Kashish Lalit
    • Business Head, Toreto Retail Pvt. Ltd
  • “We are a Mumbai-based chocolate manufacturing company and participating for the first time in this Expo. This is a very good event and the visitors are from round the corners of India which is an added advantage. We look forward to participate next year also.”

    • Vishnu Bagadia,
    • Co-Owner, Ruchoks
  • “Visitors really like the concepts of customised packaging wherein we have theme hampers such as coffee hamper, salad & sandwich hamper, wine hamper, chocolate hamper, etc. People were actually inquisitive about the unique packaging ideas though we provide complete product.”

    • Ekta Tandon,
    • Dreamz & Dezires.
  • The show is much focused and we always find high profile decision makers from all over India in attendance.  We are looking forward to returning in 2017 with a more diverse range.

    • Anil Jain
    • Managing Director, National Handicraft Enterprises Ecoleatherette
  • “In all it was good exhibition and we got good response. The crowd was more than last year. It can be even better if a certain amount is charged as entry fee to allow only serious buyers and make the best out of this platform.”

    • Luv Malik,
    • Director, Luxury Personified LLP
  • “It’s worth being a part of Gifts World Expo. We have got good response this time. The organisers have done homework as can be clearly noticed after witnessing impressive change. It’s been three years since we participated and this year it’s really splendid and impressive.”

    • R. S. Bedi,
    • CEO, Everwear Industries
  • “It was wonderful being apart of this year's Gifts World Expo. The visitors were what we had expected. We put a gamut of our products including watches, wallets, bags, trophies, and the like. We not only received a lot of appreciations following heavy footfall at our stall, but also registered numerous queries which we expect to convert.”

    • Anuj Sawhney,
    • Managing Director, Swiss Military India Ltd.
  • It was actually a pleasure visiting this place. It's a great hub for sourcing products like this with lots of options on the floor to choose from. Even there are quite a few new products that can be added in the list of corporate gifting. We expect more products and brands in the next edition.

    • Nitin Tyagi
    • Head-Sales & Marketing, giftingpeople.com
  • “It was a good experience out here being a part of the Gifts Expo. The visitors’ footfall especially on first two days was really appreciative. We got lot of potential queries to work on and look forward to participate in the next year Show.”

    • Abhinav Mahajan,
    • Director, Maspar Industries Pvt. Ltd.
  • “It was a good experience out here being a part of the Gifts Expo. The visitors’ footfall especially on first two days was really appreciative. We got lot of potential queries to work on and look forward to participate in the next year Show.”

    • Namit Jain,
    • Baltra Home Products
  • I saw new product categories this time. Many of them are really interesting to opt for like those of multi-media speakers and other electronics stuff. The show looks bigger this year with more products on the anvil and also the number of exhibitors is more as compare to the last year.

    • Maheshwar Kumar
    • Sales Head (North India), Safedecor Pvt. Ltd.
  • We foraged into corporate gifts two years back and we felt Gifts World Expo would be a very good platform to showcase our products. We received a lot of footfall beyond our expectations and overall it was a very good experience.

    • Seema Marya
    • Head-Corporate Sales, Archies Limited 
  • The U.S. will be the fastest growing international student destination over the next decade, according to a report released by the British Council’s Education Intelligence as featured in The Chronicle of Higher Education.  A record high: 764,495 international students came to the U.S. for the 2011-2012 academic year as noted in Open Doors 2012 Fast Facts.   The report also indicates the top ten countries of origin: China, India, South Korea, Saudi Arabia, Canada, Taiwan, Japan, Vietnam, Mexico, and Turkey.  Outside of the top ten, Iran, Venezuela, and Spain have experienced double-digit growth rates in the number of students studying in the United States.

    Country of focus aside, all of the data points to the importance of international recruiting for U.S. schools and colleges.  In this post, we’ll examine the basics of international recruiting and incorporating promotional marketing into your overall marketing strategy.

    International Recruiting: The Essentials

    While the U.S. is already among the most popular destination for international students, each school has the unique opportunity to build its brand to stand out from other institutions. According to a Noel Levitz White Paper, Reaching Beyond Borders: Key Issues in Recruiting and Retaining International Students, academic quality matters most to students with campus safety and security being a top concern.  In addition to these areas, international recruiters need to emphasize key differentiators: campus size, diverse student body, location etc. to “sell” a university’s experience.

    Defining your Audience

    Beyond solely targeting students, it’s important to also reach out to the many people who help influence students: parents, local alumni, international organizations, and agents.  As you know, some parents are extremely involved in their students’ academic decisions, so it’s not uncommon to be communicating with them directly.  Local alumni and current students also serve as brand ambassadors, sharing their experience via social media or in person at events. Such endorsements become valuable (and free) word of mouth advertising and influential peer endorsements.  Parents often hire private agents to help students select and gain admission to top U.S. schools, so it’s important make agents aware of your school.  Finally, partnering with trade organizations, such as Education USA can increase a school’s understanding, promotion, and overall reach within a given area.

    Tailoring your Marketing Mix

    Colleges typically utilize webinars, email, electronic viewbooks, website, mobile site, event support, and promotional marketing for international recruiting. While advertising in the local market may not be attainable or within budget, promotional marketing can be incorporated through university recruiters and professors traveling abroad (or at international trade events held in the U.S.), international alumni associations, overseas agents or advisors via events or direct mail.   Special considerations should be given to ensure any direct mail premiums or hand-carried items would clear customs.

    Promotional marketing works for recruiting international students because it is:

    1. Targeted & Brand Relevant
    2. Useful and Appreciated Advertising
    3. An Implied Endorsement

    Targeted & Brand Relevant: Traditionally thought of as the marketing medium that starts a relationship, promotional products can be extremely targeted to the lifestyle of a prospective international student, while still being relevant to your brand.  When appealing to the habits and interests of students with a promotional item, a school can increase the likelihood that the item will be used, which in turn, increases the item’s effectiveness.

    Useful and Appreciated Advertising: A tangible, useful branded item can be a daily reminder of a school or college (81% of products are kept because of usefulness). Promotional items are the only form of advertising that make recipients say, “thank you.”  Students will also stand in line for free promotional items.

    Implied Endorsement: Lending itself to social sharing, promotional products are also an implied endorsement of your school.  This is important for word of mouth marketing to peers. Similarly, promotional items can be used to market to the high school counselors, advisors, and agents located abroad.  Either hand out items at fly-in’s or events, or mail counselors promotional items for their students interested in studying in the United States, as they are the local “face of your school.”

    International Recruiting Product Ideas  

    In brainstorming product ideas for international students, we subscribed to the idea that “smaller is better.”  Think of items that can easily be shipped overseas, or packed in a suitcase to reach alumni, agents, or high school advisors (that will also clear customs). As in any marketing campaign, the promotional item should be tailored to the target audience and local customs. Some ideas we like:

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